dexa body scanner-dexa scanner for body fat-DXA Scanner-bone density dexa

5 Ways DEXA Supports New Revenue Streams

An American Medical Association survey1 found that a desire to help people is the driving force behind many of the people who choose medicine as a career. But even with such a desire leading the way, business operations must also demand their fair share of attention to ensure that selfless decree can be heeded.

That’s why it’s important to always keep an eye out for opportunities to increase a practice’s revenue. A DEXA machine can play a vital role in supporting new revenue streams. Here are five ways it can achieve that.

1. DEXA Powers Revenue Diversity

Investors consider diversification a must for healthy portfolios. Businesses today are no different. A diverse portfolio is crucial to attaining and retaining a healthy bottom line. One study found that “diversification — whether measured in terms of products and services, geography, or number of customers — correlates strongly and positively with financial success.”2

A DEXA machine is an ideal diversification tool. It provides a range of services (measurements of bone density, muscle mass, visceral fat) that work across multiple business types (medical, wellness, nutrition, fitness).

Settling on diversification as a revenue stream strategy means confronting a number of questions. Below are such questions and how DEXA addresses them.3

Diversification Questions

Diversification Answers

What can our company do better than any of its competitors in its current market? Despite its clear — and medically backed — advantages, many people continue to rely on outdated and ineffective methods such as body mass index and skinfold tests as gauges for their health. Body comp testing is gaining ground on them, but the window is still open on getting the jump on competitors and offering more thorough and reliable data.
What strategic assets do we need in order to succeed in the new market? A staff experienced in client service and the technical requirements of their roles, a measure of public awareness, strategic partnerships (with, for example, physician practices and/or corporate wellness programs): these and other represent a nice complement of strategic assets.
Can we catch up to or leapfrog competitors at their own game? Competition today is becoming much more about client experience than about any other business trappings. While a competitor might have a DEXA machine, your office’s capabilities to exceed client expectations represents the true point of distinction.
Will diversification break up strategic assets that need to be kept together? A DEXA-based diversification effort strengthens strategic assets since they all flow from the same foundation of technology-enhanced wellness support.

 

2. DEXA’s Features Anticipate Market Needs

It’s a quote so well-worn in business that you’d expect it to be frayed, yet it remains as relevant as ever: “Skate to where the puck is going.” It’s how hockey legend Wayne Gretzky explained his effectiveness on the ice. Since then, it’s been adopted by the business world as axiomatic. In a world beset by an obesity pandemic as its population ages more rapidly than ever before, there was literally never been more apt circumstances to deploy a resource such as a Lunar iDXA.

Fighting back against the diet-and-lifestyle circumstances that increase diabetes and cancer as well as the bone health concerns of an aging populace means deploying powerful new strategies. And a DEXA machine is as powerful as they come: with a scan as brief as just a couple of moments, DEXA machines can quantify several key markers impacting health today and the prospects of a healthier tomorrow — which can be leveraged in a plan to begin improving both immediately.

3. DEXA Services Can Be “Productized”

One recommended course of action with respect to business diversification is the idea of turning solutions you offer into products or programs. That means incorporating a DEXA machine’s capabilities into a package of services or as a key component of a client wellness program. This results in enhanced value and a potential new revenue stream.

Examples of this might include a body comp scan as part of:

  • A fitness program operated in partnership with a personal trainer
  • A nutrition program conducted in-house, with a local care facility, or with a participating dietician
  • An annual health assessment (to provide additional services to — and realize a new revenue stream from — current clients)

Such programs work well in terms of revenue streams because they scale better4 than labor-based services that, beyond a certain size, can tax your available resources and space.

4. DEXA Works With Partnerships

Speaking of partnerships in the wellness space: DEXA offers a great opportunity to create a revenue stream there, too. Personal trainers, nutritionists, life coaches, corporate wellness program directors: all of them could introduce genuine distinction and value to their respective services — and a new revenue stream for you — by teaming with a DEXA-powered practice. More than 500,000 small businesses are started each month, an amount that practically guarantees viable partners are waiting for you.

Finding and negotiating with them can be a challenge, however. Keep the following points in mind and you should do fine:

  • Identify businesses with complementary goals. As previously stated, this could be personal trainers, nutritionists, etc. Keep in mind that you’re looking for partners with complementary goals, not overlapping goals. Before you reach out to any, make sure you can elucidate the benefits they will potentially receive. The “WIIFM?” element is crucial to demonstrating your interest in a win-win arrangement.
  • Connect with those businesses. Reaching out to potential partners may be as simple as sending an email, making a phone call, or asking for an introduction from a common LinkedIn connection. Joining your local chamber of commerce can also present a great opportunity.
  • Consider a test phase. Maybe the personal trainer gets a volume- or milestone-based discount on DEXA scans for a predetermined period, with your clinic receiving a certain percentage. Tests are so important to ensure an effective rollout of a new revenue stream that they comprise our next point in full.

5. DEXA Tests Well

Few words engendered greater disdain in our younger years than “Time for a test!” or any of its variants. But times change. Now, we understand that tests in business play a critical role in establishing a strong foundation and helping ensure productivity — and profitability — with any effort.

Testing new DEXA-powered revenue streams assumes, in most cases, one of the following two scenarios:

Scenario #1
In circumstances where a practice already has a DEXA machine to provide bone density examinations, testing a new revenue stream is a relatively straightforward process. After all, the machine is already there, the staff is already trained, and clients already have some awareness of it.

Scenario #2
Ironically, instances where a clinic does not already have a DEXA machine don’t require a markedly different process. The assumption here is that a clinic considering a DEXA machine already has a business plan already developed around providing bone density exams or body comp tests. Investigating revenue streams is still about adding to something rather than creating something entirely new.

In both situations, the aim is to expand upon established services. Doing so will ideally involve a test phase that:

  • Gauges the efficacy of the revenue stream and/or its execution
  • Requires only a modest financial investment

Not every attempt to introduce a new revenue stream succeeds. (If you don’t remember Amazon’s Fire Phone, you’re not alone.) But with proper planning and careful testing, a new revenue stream powered by a DEXA machine presents a strong move at the right time.

Next Steps

If you’re looking for additional revenue streams for your practice, contact us today. We look forward to putting our 20+ years of experience to work helping you!

References
1https://www.ama-assn.org/survey-us-physicians-overwhelmingly-satisfied-career-choice
2https://www.bdc.ca/en/Documents/analysis_research/diversification_financial_performance.pdf
3https://hbr.org/1997/11/to-diversify-or-not-to-diversify
4http://www.ignitiongroup.com/propulsion-blog/seven-ways-to-create-new-revenue-streams

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The Ultimate Health Machine

Key features that make the GE Lunar iDXA ideal for patients and practices today

It’s difficult, if not impossible, to overemphasize the benefits of the Lunar iDXA with CoreScan, GE’s flagship dual-energy X-ray absorptiometry system.

Combating metabolic diseases, caring for an aging population, and addressing growing obesity rates requires the best technology medicine can offer. The Lunar iDXA with CoreScan is that technology. It is possibly the ultimate health machine.

GE’s state-of-the-art densitometer stands ready to make a real and immediate positive impact on patients and health practices today and promises to be an enduring platform for many years to come.

This guide provides an overview of the array of features in the Lunar iDXA. But it’s more than a glimpse of the Lunar iDXA’s power. It’s also a glimpse into the future of healthcare. As we’re about to see, it’s a future that is available today.

Best in Body Composition — Bar None

Many people continue to rely on weight scales and body mass index (BMI) calculations to gauge their health. Time and again, however, studies find nothing as effective as body composition examinations offered by machines such as the Lunar iDXA.

The Lunar iDXA provides the gold standard of body composition testing. It quantifies with remarkable precision a patient’s:

  • Fat mass
  • Lean mass
  • Bone density

Tens of millions of people report using health apps each year. But the evidence suggests such use is not moving the needle on the nation’s health.

User abandonment of such apps is a problem. One study found that the top reason respondents stopped using the apps was that entering data into them proved to be too demanding. It required too much effort to use them every day.

Even with multiple scans over a 12-month period, a body composition scan is less demanding than a smartphone health app. This ease of access and consistent use may translate to noticeable diet, exercise, and lifestyle progress.

The Pitfalls of Visceral Fat

With links to metabolic diseases and insulin resistance, a complete picture of a body’s visceral fat can help make dramatic inroads toward improved health. That’s because visceral fat creates health risks unlike any other kind of fat.

Just a short list of some of the health problems associated with excess visceral fat reads like a rogues gallery of some of today’s most debilitating issues:

  • Heart attacks
  • Heart disease
  • Type 2 diabetes
  • Elevated blood pressure
  • Stroke
  • Breast and colorectal cancer
  • Alzheimer’s disease

Even among people who register a “normal” BMI, visceral fat is strongly linked to an increased risk of death. That’s a risk subcutaneous fat doesn’t carry.

For many people, visceral fat is a severe threat hiding in plain sight. The Lunar iDXA with CoreScan quantifies visceral fat. In doing so, it’s a useful tool in managing various cardiometabolic diseases.

Determining Bone Density Health

In an aging population, a broken bone means more than a trip to the hospital and an itchy cast. One study found that women ages 65–69 who break a hip are five times more likely to die within a year than women of the same age who don’t break a hip. Helping patients maintain bone health has always been important; with today’s aging population, the matter is sure to reach unprecedented levels of awareness and urgency.

In the fight against bone health degradation, the iDXA is in rarefied air thanks to:

  • High-resolution images that bring essential details into sharp focus. That includes all skeletal sites such as vertebral endplates, intervertebral spaces, and proximal femur details.
  • Edge detection that delivers best-in-class accuracy and reproducibility of bone mineral density results.
  • The ability to detect notably high density for outstanding measurement accuracy.

An effective bone density assessment requires subtracting soft tissue values. This ensures that only bone mineral density (BMD) is measured. That means the entire body must be considered: not just the bone, but lean tissue and fat, too. The alternative is a less accurate assessment calibrated to average patients. To achieve an accurate assessment, the Lunar iDXA features six points of calibration:

  1. Normal,
  2. Osteopenic, and
  3. Osteoporotic BMD values.

Plus:

  1. Lean,
  2. Normal, and
  3. Obese values.

Those six points of calibration help the Lunar iDXA provide the clinical confidence necessary to guide patients to better health accurately.

Bone Health Helpers

Related to DEXA’s bone density capabilities — but worthy of a separate spotlight — are FRAX and TBS.

  • The World Health Organization (WHO) developed the Fracture Risk Assessment Tool (FRAX). FRAX makes a valued complement to DEXA’s bone density capabilities. A brief series of questions designed to evaluate fracture risk in patients, FRAX effortlessly weaves into an efficient DEXA scan process.
  • The trabecular bone score (TBS) is similarly beneficial. TBS utilizes information provided by a DEXA scan to gauge the structural condition of a patient’s bone microarchitecture. The contribution of sarcopenia (muscle loss) to fall scenarios within our aging population elevates the importance of TBS for clinical purposes.

FRAX and TBS demonstrate that the Lunar iDXA — while a powerful device — needn’t exist in a diagnostic vacuum but can contribute to a valuable array of tools and approaches.

Accommodations for Anxious Patients

Colonoscopies, prostate exams, breast exams. People avoid these and other life-saving procedures every day. They do so because of temporary discomfort and fear. “Fear of bad news, fear of an uncomfortable test, fear of discussing something intimate,” as The New York Times put it.

While there’s no component to the Lunar iDXA that eliminates those issues, there are several aspects of the device that can help combat them.

The Lunar iDXA is:

  • Swift (both in the testing and reporting), accurate, and — perhaps most importantly for some — non-invasive. Patients aren’t even required to remove clothing. (Loose clothing is recommended, and anything metal is prohibited).
  • Accessible by patients of up to 450 pounds.
  • Straightforward; the clarity and specificity of reports generated by the iDXA may help combat patient non-compliance.

A Straightforward Four Steps

The iDXA Lunar makes for an efficient patient workflow:

  1. Sign in for the appointment (which do not need to be longer than 15 minutes thanks to the speed of the scan itself)
  2. Scan with the iDXA Lunar
  3. Study the results
  4. Share the findings (with a short report provided in full color) and a plan to address them

While the “A” in iDXA doesn’t stand for “accommodating,” such a straightforward process can help reassure hesitant patients who might be ideal candidates for its array of features.

Data You — and Your Patients — Can Use

Our current rate of data creation is approximately 2.5 quintillion bytes per day. (A quintillion has 18 zeroes; a billion has “only” 12 zeroes.)

All that data doesn’t do any good, though, if you cannot access it and put it to good use. That’s where the Lunar iDXA shines, with features such as:

Database access for 40 remote users
You can connect up to 40 remote computers with a common patient database, enabling multiple users to access and analyze vital patient data.

Tools for practice management
The included business reporting tools can help your team efficiently provide exemplary service. Readily view the existing patient population, as well as follow-up on the next site visit.

Automatic reports
The Lunar iDXA’s “Composer” feature provides many pre-generated report formats to make sharing information with patients easier. It also gives you the ability to create custom reports.

Customizable reference populations
The Lunar iDXA can create custom reference populations for comparison to your patients’ results.

Click here for a two-page rundown of the Lunar iDXA’s many features.

Affordable Technology

In a world where weight loss products and programs of questionable efficacy, exercise equipment readymade to serve as glorified laundry racks, and unused gym membership account for tens of billions of dollars in consumer spending, an iDXA Lunar scan not subsidized by insurance is a remarkable value.

A scan costs between $49 and $250, depending on frequency, purpose, and other factors. It’s a bargain compared to the $800 annual cost of a gym membership. (It’s an even bigger bargain when you consider that gym owners only expect consistent use from approximately 18 percent of their members.)

The Lunar iDXA is also affordable from the practice’s perspective. There are insurance carrier hassles to worry about since patients pay directly for body composition scans. And with a population in need of more tools to improve their health, a practice is free to determine the ideal scan cadence per day and week. Revenue generated by the Lunar iDXA can readily cover its expense.

Learn More Today

Complete Medical Services leverages its decades of experience to provide an unparalleled client experience. Our appreciation for the Lunar iDXA is matched only by our dedication to providing the support necessary to ensure as many people today have access to it as possible. If you’re interested in learning more, please contact us today online or via phone at (586) 532-1142

We look forward to hearing from you!

2015 Anti-Aging Medicine A4M May 7-9 in Hollywood FL

2015 Anti-Aging Medicine A4M May 7-9 in Hollywood FL

American Academy of Anti-Aging Medicine (A4M)

‘The Future of Medicine Today’

23rd Annual World Congress on Anti-Aging Medicine

2015 Anti-Aging Medicine A4M May 7-9 in Hollywood FL
2015 Anti-Aging Medicine A4M May 7-9 in Hollywood FL

May 7-9

Diplomat Resort and Spa

Hollywood, FL

USA

 

Tony Orlando and team were present at the A4M Age Prevention Conference that took place on May 7 to 9 in Miami Florida.

“We were extremely pleased by the reception from the physicians attending”, Complete Medical Services President, Tony Orlando.

Tony Orlando further said that this is a tremendous opportunity for Complete Medical Services to highlight the GE Lunar Dexa equipment as the Gold Standard for Body Composition Analysis. In Age Prevention Body Composition, it is a very important tool for those seeking weight loss, weight management, or even improving athletic performance.

For more details on DEXA please visit Complete Medical Services

 

 

 

Michigan Society of Clinical Engineering MSCE 2015 April 15

Michigan Society of Clinical Engineering MSCE

On Wednesday April 25, 2015 members of the MSCE gathered from Southeast Michigan in Ann Arbor, MI.

Complete Medical Services recently presented at the MSCE Monthly meeting.  A mission of MSCE is to advance the development of excellence in patient care in hospitals and related health care facilities.

The evolution of DXA and DXA theory were explained, along with new technical features.

Also highlighted were the importance of proper repairs, especially preventative maintenance, as it relates to First Responders.

 

 

Michigan Society of Clinical Engineering MSCE 2015 April 15

Michigan Society of Clinical Engineering 2015
Michigan Society of Clinical Engineering 2015

 

Complete Medical Services

 

 

Age Management 2015 April 23-26 Orlando FL USA

Complete Medical Services will attend Age Management 2015, April 23-26 by the Clinical Applications for Age Management Medicine.  Location will be the JW Marriott / Ritz Carlton Grande Lakes in Orlando, FL.

Contact us if you want to meet

 

Tony Orlando and his team from Complete Medical Services recently attended the AMMG, Age Management conference which took place in Orlando Florida from April 23 to 26.

The show attracts physicians from around the United States that are looking for the latest and greatest technologies from vitamin, hormone replacement therapy, to imaging equipment like the GE Lunar Bone Density which is considered the Gold Standard for Body Composition Analysis.

Complete Medical Service had a great new display highlighting the use of DEXA for Body Composition and that it is useful for all patients from young athletes looking to improve athletic performance, to men and women that are with the doctor working on weight management.

“The traffic at this show was simply fantastic,” state Complete Medical Services Tony Orlando.
“We are big supporters of AMMG, and their work with helping patients with Age Management falls right in line with both our DEXA and Ultrasound products.”

Doctors around the world are seeking out the GE Lunar Prodigy or iDXA to be used for Body Composition Analysis, or CoreScan which scans the Visceral Body Fat.

At the booth Complete Medical Services also had the newest addition to their diagnostic imaging equipment family – the Alpinion E-Cube Ultrasound equipment. Offering state-of-the-art ultrasound imaging technology for a fraction of the price of the industry leaders. The Alpinion E-Cube 5, speciality for Vascular imaging and pain management was at the booth.

Doctors had the opportunity to get hands on and see the amazing image quality of the Alpinion E-Cube 5.

 

 

 

Age Management 2015 April 23-26 Orlando FL USA

For more information on GE Lunar Bone Density – Contact Tony Orlando 586-532-1142

For more information on Alpinion E-Cube Ultrasound – contact Jeff Rubinoff 586-532-1142

 

Paving the way to World Health Gala 2014

Complete Medical Services has supported the World Medical Relief organization for a number of years. CMS brings vast experience and resources to provide the best quality diagnostic imaging equipment to support the WMR efforts in the many poor and medically underserved countries they help.

At the Paving the way to World Health Gala 2014 on November 1st the World Medical Relief celebrated their 61st anniversary with the Paving the way to World Health Gala 2014 event on November 1st. Complete Medical Services supported WMR as a Sponsor for the event. “We are extremely proud to be associated with, and to help, the World Medical Relief organization”, says Tony Orlando, President of Complete Medical Services.

World Medical Relief consistently serves the sick and the poor locally and worldwide. From its headquarters in Detroit, medical supplies and equipment, and medicines valued close to two billion dollars have been transported to countries that lack basic medical necessities, affected by war or a natural catastrophe. Through numerous yearly shipments World Medical Relief aims to meet all health needs of people who are medically underserved.

To find out more information about how you can help World Medical Relief – visit their website – worldmedicalrelief.org

 

Proud Sponsors of the 2014 World Medical Relief,  Paving The Way To World Health
Proud Sponsors of the 2014 World Medical Relief,  Paving The Way To World Health

 

WMR_photo2_Jeff,Dave,Tony,Steve WMR_photo1