ABOUT FIT BODY 360 & WHY THEY CHOSE DEXA
For years, personal trainer Burt Vauchamp derived great fulfillment from working with clients at a popular fitness chain. But when management directed him to focus more on selling products and services and less on member health, he knew it was time for a change.
Vauchamp founded Fit Body 360. It’s a fitness training studio that helps clients achieve greater heights of health and wellness with verifiable results. But there’s a difference: clients don’t face big financial commitments or a need to buy unnecessary products or services.
To help differentiate Fit Body 360 in a crowded fitness field, Vauchamp turned to a DEXA machine outfitted with powerful software that allows Fit Body 360 to:
- Identify bone mineral density, muscle mass, and the dangerous visceral fat that envelopes organs
- Provide excellent precision with an extremely low radiation dose
- Scan a person within mere minutes and produces a full-color report that clearly lays out its findings
THE IMPACT OF DEXA ON FIT BODY 360’S PATIENTS & PRACTICE
Having the DEXA allowed Fit Body 360’s client-first philosophy to blossom, in part, because:
- DEXA’s ease of use means his clients don’t have to fast, set aside a lot of time, or otherwise feel uncomfortable.
- DEXA’s affordability means costs aren’t passed to clients, making a test less expensive than what they might otherwise spend on diet books and health fads.
Perhaps the DEXA’s most significant benefit to Vauchamp and his clients is its reliability. BMI, pinch tests, physician beam scales: none come close to the medically-supported specificity available from a DEXA.
“If you lose ten pounds of fat and gain five pounds of muscle, a scale is only gonna say that you lost five pounds,” Vauchamp says. “DEXA, though, tells us is that you lost 10 pounds of fat and gained five pounds of muscle mass.”
Vauchamp adds: “This gives us really good data to show them, ‘Hey, this is working,’ or maybe, ‘It’s not working; maybe it’s time to make a change in what we’re doing.’ We approach every client individually and make sure that we give them the best possible solution.”
Fighting Visceral Fat
One Fit Body 360 client came to the business knowing he was overweight — but he didn’t realize how dangerously overweight he was. When Vauchamp put him on the DEXA, they discovered a whopping 7.5 pounds of deadly visceral fat. Working with the client, Fit Body 360 managed to cut that number in half, accompanied by a 40-pound weight loss.
Leveraging a DEXA in your practice means getting access to client and patient data that no other technique can achieve. It also provides a way to implement a variety of new revenue streams. DEXA+ can help you on both fronts immediately. Contact us to learn more.